Kelly-Moore Paints Authorized Dealer Program

A new era for a profitable partnership.

Become a Kelly-Moore Paints Authorized Dealer

An Established Brand – The Kelly-Moore Paints brand has a prestigious history within the paint business and over many years has built the reputation as a quality manufacturer with very consistent production, great service and fair practices. If you are looking to attract painting contractors to your store, start with a brand they know and trust. Start with Kelly-Moore Paints.

Professional Focus – With 68% of the Kelly-Moore annual sales volume attributed to the professional painting contractors, you can easily see that Kelly-Moore is dedicated to the professional. Our sales representatives understand the needs of the professional customer and offer sales advice to the Kelly-Moore Paint Dealer pursuing these segments. There is no franchise or license fee to start this relationship, but we do expect partners to treat Kelly-Moore Paints’ customers with the best business ethics and customer service.

Environmentally Friendly Paints – Kelly-Moore is a certified green business, was the first major paint company to offer recycled paints and has received multiple awards for its eco friendly initiatives. Responsible disposing options and environmentally friendly paints have been offered since 1995. Our Enviro Coat interior line is a high-performing Zero-VOC paint and eCoat Recycled Paints are a high-quality recycled product alternative. With these products and more, Kelly-Moore put our “Earth First”, without sacrificing the performance demanded by the professional user.

Product Supply and Innovation – A full line of Kelly-Moore paint products are available to you. The lines are grouped by family, with a premium level and professional level products to address the unique needs of different customer segments. Kelly-Moore maintains and improves all formulations well above strict air-quality regulations and will not introduce new technologies, unless we are certain these paints will perform at the highest level in the field. Kelly-Moore has offered several lines of paint that are environmentally responsible.

AcryPlex – Premium quality, 100% acrylic interior paint and enamel line designed to provide a decorative, and protective finish for wall and ceiling surfaces. Excellent for commercial and residential application.

AcryShield – Premium quality, 100% acrylic exterior paint designed for use on exterior wood, fiber cement board, stucco, concrete, masonry, metal and other properly prepared exterior surfaces. Formulated for application in cold temperatures down to 38 degrees. Excellent for commercial and residential application.

Premium Professional Interior – A professional quality acrylic interior line designed for use on properly prepared, new or previously painted wall and ceiling surfaces. Good for commercial and residential application.

Color – The Kelly-Moore Paints ColorStudio Collection has been thoughtfully crafted to bring together colors and paint that enrich people’s lives. That’s because the collection features one of the richest color palettes delivered in a premium-performance zero VOC paint.

ColorStudio Collection – Over 1,700 inspirational colors, including the following:

  • California Lifestyles palette: 140 colors
  • First Impressions off-white palette: 70 colors
  • Accents palette: 91 colors
  • Historic Lifestyles of the West palette: 106 colors

In addition, Kelly-Moore Paints offers one of the largest selections of ready-mixed colors.

Color rendering services are available to help secure larger projects that need color applications to close the sale.

Co-Op Earnings and Advertising – All paint purchases earn a CO-OP allowance that can be used to purchase marketing materials to further your business. The 3% CO-OP percentage will vary based on your annual volume. We will provide you with Kelly-Moore logos and sample ads to be used to promote your business locally. We also include a link to your paint business website or online contact, on the Kelly-Moore Paints website at
Training – We will conduct ongoing product training for your sales personnel. The Kelly-Moore Sales Representatives are well versed in all products and applications. The same training materials developed for our store sales people are available to your store clerks. These training materials would include basic to advance paint studies, application tools and sundries, and proper customer service techniques.
Personal Service – Our sales representatives have serviced the painting contractors and other professional trades. They have spent years in the paint industry. Working alongside each Sales Representative is a special Customer Service Representative that each Dealer will have access as a direct line for customer service.
Become a Kelly-Moore Paints Authorized Dealer
Thank you for the opportunity to become your paint partner.

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