Great Gray: Kelly-Moore Paints Names “Kettleman” Its 2017 Color of the Year

Winner Selected by Influential Group of ASID Designers Across the U.S.

SAN CARLOS, CA-- (November 17, 2016) – Kelly-Moore Paints announced the results of its Color of the Year (COTY) 2017 designer survey, sent to a nationwide group of 15,000 ASID-certified interior designers and members of the American Society of Interior Designers (ASID). As members of forecasting organizations Color Marketing Group (CMG) and Color Association of the United States (CAUS), we selected the most influential colors that reflect home décor trends for 2017, and then presented those colors to this influential group of designers.

And we’re excited to announce the 2017 COTY winner the respondents picked: Kettleman KM5818.

As gray continues to be a go-to neutral, with its subtle depth and complexity, Kettleman doesn’t disappoint on that front, with its ability to make a dramatic impact on both interiors and exteriors. This versatile neutral works well with all wood tones, warmer neutrals, whites, and trending home décor items. It’s also a great background against which to try a color-pop accent or two.

The 2017 COTY runners-up were:  Trade Secret KM4860, Silver Blueberry KM4994, and Sea Glass KM4851.   An enlightening trend spotted from this survey was the continued importance of aquatic blues and greens. 

“Within the 2017 palette, we see an evolution of an assortment of dark-colored shades inspired by nature,” said Mary Lawlor, Manager of Color Marketing. “The choosing of Kettleman by the design community as COTY 2017 validates the importance of this trend.” 

To share the COTY 2017 and the runners-up, order color samples by emailing colorsamples@kellymoore.com

For more information about Kelly-Moore Paints, its products, colors and services, and store locator, visit kellymoore.com

About Kelly-Moore Paint Company, Inc.
Headquartered in San Carlos, California, Kelly-Moore is one of the largest employee-owned paint companies in the United States, where each employee-owner is committed to offering the exceptional customer service for which the company is renowned. When you call or visit a Kelly-Moore store you are speaking with an owner. A leader and innovator of waterborne-coating technology, Kelly-Moore was the first major paint company to offer recycled-reclaimed paints, 0-VOC waterborne colorants, and the industry’s largest selection of stock colors. Kelly-Moore is one of the few paint companies committed to continue providing stock colors for their superior color consistency.  Introduced in 2013, its Studio Collection offers over 1700 custom hues inspired by the diverse landscapes and architecture of the western U.S.  

Trusted and preferred by professionals since 1946 as the “Painter's Paint Store” for its high quality, performance and consistency, Kelly-Moore's paints are safe and easy to use for everyone. The company’s environmentally friendly paint factory in San Carlos is the recipient of four widely recognized and among the most stringent environmental awards. Kelly-Moore is dedicated to giving back to the communities it serves. This ethos is reflected in its corporate giving program and its numerous industry-leading green business accolades.